Mississauga, ON – May 7, 2007

PENTAX is pleased to announce that the PENTAX K10D lens-interchangeable digital SLR camera, first launched in the European market in November 2006, has been selected as the Best D-SLR Expert in Europe 2007 by the prestigious Technical Image Press Association (TIPA). The K10D was selected because of its exceptional image quality and array of advanced features.

TIPA is a non-profit, independent organization consisting of the editors and technical directors of 31 leading photo and imaging magazines in 12 European countries. TIPA annually selects the most distinguished products in different categories from all of the products introduced to the European market from June 1 to May 31, and presents awards to category winners. This year, the PENTAX K10D received the highest rating in the Best D-SLR Expert in Europe category.

In its selection of the K10D, TIPA not only praised its high-precision, high-resolution images assured by 10.2 effective megapixels, but also highly rated its array of advanced, sophisticated features, including solid body construction with 72 weather and dust seals; a high-performance CCD image sensor; the PENTAX-original SR (Shake Reduction) mechanism, compatible with all existing PENTAX interchangeable lenses; the newly developed DR (Dust Removal) mechanism assuring spotless images; and a high-precision 11-point autofocus system. TIPA also complimented the K10D for harmonizing a well-conceived, ergonomic design assuring easy handling and excellent operability with a wide variety of picture-taking functions that faithfully respond to discriminating demands of advanced photographers. Finally, TIPA concluded that, despite its affordable price, the K10D demonstrated outstanding specifications equivalent to those offered by more expensive, top-of-the-line professional models.

TIPA will hold the award presentation ceremony on May 31, 2007, in Cologne, Germany.

PENTAX Canada Inc. is a wholly owned subsidiary of PENTAX Corporation of Japan and maintains offices in Mississauga. PENTAX markets cameras, lenses, binoculars, surveying equipment, closed circuit television lenses and medical equipment.